Eros Group - sole regional distributor of world-renowned brands, including Samsung, Hitachi, TCL and Linksys - has expanded its distribution strength further by signing a partnership with Midea. Eros will distribute the products in the United Arab Emirates and also in select markets of the Gulf Cooperation Council which include Oman, Qatar and Bahrain. Representatives from Midea and Eros Group signed the agreement at a reception at the luxurious Raffles Dubai on May 17.
Commenting on the prestigious tie-up, Deepak Babani, Chief Executive of Eros Group, said, “We are extremely pleased to distribute the Midea brand in UAE. The company provides a comprehensive product portfolio and vast production capacity to meet the growing demand for quality home appliances. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, yet affordable products, and we are happy to offer these in UAE as well."